HoMie Clothing

This week, we’re talking with Marcus Crook and Nick Pearce, founders of Homie, the Melbourne-based streetwear label with a mission—supporting young people affected by homelessness. They’ve taken that purpose even further with Reborn, upcycling clothing from brands like Champion and Country Road to keep garments out of landfill.

From humble beginnings to partnering with major retailers, they’ve built a social enterprise that’s changing lives—over 3,500 young people supported, 17,000 hours of employment created, and 13,000 clothing items gifted.

We talk about the misconceptions around homelessness, the challenges of running a purpose-driven brand, and how they’re reshaping the fashion industry through impact-led innovation.

It’s a powerful story of resilience, creativity, and social change. So sit back and enjoy our conversation with Marcus Crook and Nick Pearce.